Our choice of location is not accidental. Jaffa is where Jonah departed for Tarshish. Where Solomon's cedars arrived from Lebanon to build the First Temple. Where Napoleon stood and dreamed of empire. Where the ancient and modern have always intersected, sometimes violently, always productively.

Tel Aviv may be Israel's cultural capital, but it is young, barely a century old. Jerusalem may be Israel's eternal capital, but it carries the weight of too much history, too much conflict, too much competing claim. Jaffa is different. Jaffa is liminal space — old enough to have depth, young enough to be reimagined.

This is our ultimate aspiration: that Israel should stand not merely as a military power or an economic innovator, but as a cultural exemplar — a nation that demonstrates how the good, the true, and the beautiful can unite in a single civilisation.